Funny lastminute.com Stansted viral ad
15.05.08
Lastminute.com, the online travel and leisure website, has released its first viral ad, filmed with seven hidden cameras at Stansted Airport.
Characters dressed as airport staff, including cleaners and policemen, perform an impromptu musical based around a faulty vending machine in front of real holidaymakers waiting at the airport. The ad then promotes a half-price theatre ticket deal being run by the website.
Lastminute.com marketing director Julie Davidson, the former Levi's marketer who joined in February, said: ‘Viral advertising is a new and exciting advertising medium for lastminute.com. The theatre sale was the perfect opportunity for lastminute.com to launch this new era.’
To view the add visit this page: http://www.youtube.com/watch?v=RgZuHlDuulk
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