‘Breeze’ through Southampton Airport
17.05.08
Southampton Airport has abandoned its old strap line of 'the Fast Track Airport' and is now inviting passengers to 'Breeze' through its terminal. The change comes after research suggested that the term 'fast track' failed to emphasise the airport's attributes.
A spokesman for the airport said: ‘The aim is to capture the easy, fast and friendly benefits of using Southampton Airport in a simple way. In essence, the airport offers a Breeze Through experience that aims to be smooth, hassle-free and enjoyable.’
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