People unaware Robin Hood Airport exists
22.07.09
Leaflets advertising a Robin Hood Airport have been sent to more than 200,000 households after managers agreed many were unaware it exists, the BBC reports, even though the airport opened in 2005. Minutes from a meeting of the airport's board said members ‘agreed that many people are largely unaware that [the airport] exists’. A mail drop of leaflets and magazines has been organised in an attempt to draw in more passengers.
The minutes said: ‘A direct mail drop to 153,000 households within a 60 mile radius of the airport has been carried out to raise the profile of [the airport]. A 16-page A5 magazine has also been sent to 50,000 homes in Sheffield, Doncaster and Hull.’
Nick Smiley, the airport's sales director, told the BBC that the airport was still relatively new and it hoped it could change people's holiday ‘habits’ by persuading them to use the airport instead of those in Leeds or Manchester. He said the leaflet drop was aimed at giving people information about the airport's routes. He also admitted that the road signage to the airport ‘really isn't as good as it needs to be’, and airport bosses were working with Doncaster Council to improve them.
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