Eye add record advertising screen at Manchester Airport
08.08.08
Advertising company EYE has announced the launch of the UK's largest portrait-oriented digital screen at Manchester Airport's Terminal 1 (T1). The 103-inch Portrait Landmark Digital Eyelite has a display area of 4.5 x 7.9 feet and is located at the entrance to the brand new Biza Duty Free store.
Karen Delaney, communications manager of Drivesafe, EYE's inaugural advertiser for the site, said: ‘The large format digital platform at Manchester Airport provides a communication channel to deliver awareness of the dangers of drinking in-flight and then choosing to drive for your on-journey. The digital platform provides additional cut-through by using Flash animation to bring the campaign to life.’
A spokesman for Eye said: ‘With the sharpest possible picture quality and running seven-second Flash content, this site is very well suited for retail clients wanting to influence flyers at that important moment when they are excited, relaxed and looking to spend.'
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