Luton Airport launches summer campaign
22.07.08
Luton Airport is promoting its new improved shopping and eating concessions in an advertising campaign running across onsite 48-sheet posters and animated digital screens. The new campaign was developed by integrated agency Milton Bayer, which has been working with the airport at both a strategic and tactical level.
Ahead of the main summer holidays, the campaign seeks to inform visitors about the retail and catering facilities available at the airport as well highlighting new brands such as JD Sports and Kurt Geiger.
Milton Bayer has been working with the airport for several months and recently created a new corporate communication style for the airport's Community Engagement Strategy.
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