BMI is UK’s leading airline brand
27.03.11
BMI British Midland International has been ranked the leading UK airline brand in the 2010 Corporate Reputation Index by research company TNS. The study ranks organisations based on a number of factors including their business success, favourability, trustworthiness and service quality. BMI achieved the highest overall score of a UK based airline, just ahead of BA.
Joerg Hennemann, Chief Commercial Officer of BMI, said: ‘We are delighted to receive such a high ranking from airline passengers. To be named top of the 2010 Corporate Reputation Index in areas such as trustworthiness and service underpins the values of the company. By improving the customer experience and updating our product and services regularly, we aim to bring maximum benefit to our customers and make travelling with BMI even better.’
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