BA launch digital magazine for executive club members
18.12.11
British Airways has launched a new digital magazine for members of its Executive Club. ‘The Club’ is designed to be easily accessible to its millions of members, with the debut edition including an interview with writer Ian Rankin who reveals the place in Edinburgh he would prefer to keep a secret and a Time Poor Guide to London – outlining three things to do in London that do not entail shopping.
Editor Charlotte Swift said: ‘We wanted the new magazine to inform the Executive Club’s 7 million members about the changes to their club and also communicate the ever-increasing range of benefits coming on stream, but much more than that, we wanted to engage with them through the content. However experienced a traveller you are there are things on the site that you won’t know. Places you have never been to. Experiences you have never had.’
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