BA / American joint venture may increase sales by $500m
09.02.11
British Airways has said its joint venture with American Airlines may add $500 million in sales this year as joint scheduling and new routes push the alliance’s share of the Europe - North America traffic towards 25 percent, Business Week reports. BA, sister airline Iberia and American aim to add at least ‘a few points’ to their 21 percent share of passengers on the world’s most lucrative long-haul routes, Simon Talling-Smith, BA’s vice-president for the Americas, said in an interview.
Mr Talling-Smith said: ‘It’s building up pretty fast. We’ll be operating as a pretty smooth joint business by the end of this year. If you’ve just got a new alliance on the go, you’d hope to get a bit of market share on the back of that.’ Each percentage point of market share gained on the North Atlantic adds about $250 million in combined sales, he added.
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