BA relaunch loyalty programme for small businesses
06.02.11
British Airways has relaunched its loyalty programme for small and medium sized businesses. As well as awarding points to SMEs for flights taken, 'On Business' will also provide free advertising to some companies online, in newspapers and in emails from BA.
BA head of loyalty Ian Romanis said: ‘British Airways understands that the needs of small and medium sized businesses often differ from those of larger companies and that they sometimes struggle to gain the benefits that many big businesses are offered in their industry due to their size.'
‘Thanks to On Business they can earn points on all qualifying BA flights that can then be redeemed for future flights, upgrades or hotel accommodation. We’re also pleased to be able to give some of our SME customers the opportunity to advertise to a broader audience and in turn to drive more revenue and grow.’
The first company to benefit from the free advertising is Newgate Clocks from Shropshire.
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