Glasgow Airport launch Twitter service
20.02.10
Glasgow Airport has become the first hub in Scotland to launch its own Twitter account. The initiative is aimed at connecting better with passengers and keeping them up to date with airport information. NSDesign has been helping then airport to deliver the project.
The airport began ‘tweeting’ in December last year and already has almost 600 'followers'. Initially used as a way of issuing operational updates to passengers during the recent bad weather, the aim now is to broaden its use by increasing the level of interaction with followers and using the site as a promotional tool for new routes, competitions, retail offers and other useful passenger information, including 'real time' flight information.
The airport aims to increase its following to 3500 by the end of the year. Derek Provan, Customer Services Director at Glasgow Airport, said: ‘Twitter offers a new way of engaging quickly with our passengers. We used it extensively during the recent spell of bad weather, and found it a fast, effective way to communicate with our passengers. By using Twitter, and other similar sites, we aim to engage more openly with our passengers and ultimately deliver a better service.’
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