Durham Tees Valley Airport to keep its name
04.05.09
Calls for Durham Tees Valley Airport to revert back to its original name - Teesside Airport - have been rejected by the airport’s owners, the Gazette reports. The original name lasted for 40 years, but was changed in 2004 after Bmibaby pushed for a more marketable brand which incorporated a city name. The budget airline controversially pulled its planes out of the North-east two years later.
Despite having been called Durham Tees Valley for nearly five years, many people still refer to it as Teesside Airport - as do major travel websites such as ebookers, lastminute.com and Travel Republic. Other websites include both names, and many of the region’s road signs are also still to be altered.
When the name was changed, Redcar and Cleveland Council leader Dave Walsh criticised the re-branding, but was eventually outvoted by his fellow councillors. Mr Walsh told the newspaper today: ‘I think in retrospect, my concerns have been proved correct and I still think the re-branding was a mistake.'
‘It was given its Teesside International name for a very good reason - because the name Teesside is familiar to businessmen and engineers across the world. Perhaps given the loss of flights recently, Peel Airports might want to re-think. I’d be happy with that because that’s how the airport is known throughout the world.’
Peel Holdings has however today confirmed that there are no plans for change. A spokesman said: ‘The Airport is not considering changing its name back to Teesside Airport.’
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