Bristol Airport no longer ‘international’
12.03.10
Bristol Airport has unveiled a new brand 'identity' as it prepares to announce a series of infrastructure changes that will improve passengers’ experiences. As part of the move the airport is dropping the word ‘international’ from its title after 13 years and replacing it with the slogan ‘Amazing journeys start here’.
A spokesman said the name change reflected the confidence of the airport that the growth of its route network over the last decade meant it no longer needed to stress its international range. International services at the airport far outnumber domestic routes, and it has the third highest number of international customers outside London – behind only Manchester and Birmingham.
However, the airport captures only 35% of the 17 million air journeys the south-west region generates each year, with the rest lost to London. Aviation director Shaun Browne believes the rebrand, combined with the airport’s 80th anniversary in May and the opening of a series of infrastructure improvements from this spring, will help increase Bristol’s share.
Chief among them will be a £12 million walkway linking the terminal to eight more aircraft stands on the western apron. Other developments include a £2 million ‘walk-through’ duty free store, an upgraded fast-track security lane and a new fleet of buses operating an improved Flyer service between Bristol and the airport.
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