Bristol Airport hotel 10 minute claim ruled inaccurate
03.02.11
A hotel near Bristol Airport faces a huge bill after the Advertising Standards Authority (ASA) ruled a poster at Bristol Airport saying the hotel is 10 minutes away was inaccurate. The DoubleTree by Hilton Cadbury House, in Congresbury, is being forced to replace the poster after just one anonymous complaint.
Despite the fact that evidence was given to the ASA that 5 out of 10 timed journeys to the hotel from the airport took less than 10 minutes, the advert was ruled misleading and the poster must be replaced, at a cost of thousands of pounds. The hotel is now calling on the ASA to look into a host of other travel claims to the airport, which it says are also inaccurate.
Mark Hands, general manager at the hotel said: ‘The claim that Cadbury House is not 10 minutes away from Bristol Airport is totally unfounded. We have literally been out to make sure that what we are saying is true with 50% of our test runs being under the stated time. This case has not only cost us a lot of time but will also mean a hefty bill to replace the poster. And it’s a bill we could do without. We can’t believe that the ASA has acted on just one complaint from an individual who seems to have an awful lot of time on their hands.’
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