Birmingham Airport launches new website
29.05.10
Birmingham Airport has launched a 'fresh new website', which forms the core and first phase of its new digital marketing strategy, combining social media, customer relationship marketing and mobile applications.
The new site was developed by Bristol based specialist digital marketing agency 3Sixty, and features a 'more modern, informal and customer-friendly design'. It is part of the airports campaign to position itself as a global hub for travellers and to provide information to customers through all channels.
The airport hopes the new-look will drive more visitors to the site when looking for ideas, advice or information before, during and after their journey. Joe Kelly, Deputy CEO of Birmingham Airport, comments: ‘We’re really delighted with our fresh new website, which will give us the platform to embark on many interesting and exciting digital campaigns in the future.'
The new layout also makes it easier for to search and pay for flights and organise car parking prior to travelling.
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