Flybe reviews £7m ad business
27.06.08
Flybe has asked agencies to pitch for its £7 million advertising account, Brand Republic reports. It has approached six agencies including at least two London agencies and two regional agencies to pitch for the business, with incumbent Souk Communications not involved in the process.
The winning agency will take responsibility for the airline's above-the-line duties, which will have a strong emphasis on business-to-business communications. The brief will also involve press and poster work, most of which will be based around upcoming price promotions.
Simon Lilley, Flybe's director of marketing, said: ‘We have worked with Souk for ten years and are extremely happy with what it has done for our business. However, we feel after that amount of time, we want to see, with Souk's approval, what else is happening in the market. This is not an actual pitch, we are just in-formally meeting agencies.’
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