Flybe celebrates reward scheme success
10.08.08
Flybe says that the first 12 months of its Rewards4all frequent flier programme has proved a resounding success; with over two million reward points awarded, over 6,000 free flights redeemed and in excess of 2,000 Premier Cards already issued for year-long access to Flybe’s 13 exclusive UK Executive Lounges.
The airline says that passengers have been fast to sign on to the first-ever UK low cost airline programme available to all passengers. Rewards4all provides members with an automated simple to use and easy to understand programme that puts the customer in charge of their rewards using their own online customer account.
With the success of Rewards4all, Flybe now offers a full range of services for busy business fliers from online check-in, airport fast track, exclusive Executive Lounge access, ticket flexibility and now the UK's most generous rewards programme that passengers benefit from every time they travel.
Mike Rutter, Flybe’s Chief Commercial Officer comments: ‘The uptake on Rewards4all has surpassed even our expectations. In these tough economic times, people are looking for the very best deals available. Our affordable fares, coupled with the ability to immediately start earning valuable frequent flier points no matter what the price of the ticket, is proving just the ticket!'
‘Flybe currently carries the highest percentage of business travellers in the low cost sector and Rewards4all is helping develop and maintain those relationships. The scheme is also a big attraction for those second home owners, city breakers and families who, needing to make regular trips to visit friends and family, are at the heart of our customer profile.’
Passengers also earn points regardless of how they book. Again, unlike other low costs, Flybe allows bookings through travel agents and corporate bookers as well as through call centre and online at www.flybe.com. Customers just need to set up a customer account on the flybe.com website and once they have earned enough points, can manage their flight redemptions online.
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