Flybe’s departure board gives passengers ‘tailormade’ offers
09.08.08
Flybe has launched a 'Departure Board', an innovative way to keep customers updated in real-time about its latest offers and promotions. The technology gives customers opportunities to benefit from last-minute Flybe deals through the delivery of targeted messages direct to their computers based on their individual requirements.
The Departures Board is a direct to desktop ‘push’ communication channel that does not use normal e-mail communication but rather sends specific alerts immediately they become available only to those whose travel requirements match Flybe’s latest offer or promotion.
Flybe’s Digital Marketing Manager, Neil Simpkin, said: ‘Departure Board by-passes the usual e-mail messaging system by only appearing when there is pertinent information directly relating to a customer’s pre-specified purpose. Based on information provided by the individual, the bespoke real time alerts will encourage people to book even more value for money business or leisure flights with Flybe because they will know about special deals as soon as they become available.’
Customers can opt into the Departure Board service by downloading the simple desktop application from the Flybe website - http://www.flybe.com/alertdownload.
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