Flybe to install seat back advertising
03.07.08
In-flight media company InviseoMedia has signed an agreement to install its seat back ad format in the planes operated by airline Flybe, Brand Republic reports. The company provides airline tray-tables set with a panel for printed ads. Revenue from advertisers is shared with the airline.
InviseoMedia already operates in the German market with Germanwings, the low-cost airline that is 49% owned by Lufthansa, and on a pan-European basis with Ryanair. Flybe is predominantly a regional UK focused airline, which carried seven million passengers in 2007.
Recent advertisers using InviseoMedia include Microsoft, Nokia and Sony Ericsson.
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