Bigger duty free shop opens at Belfast Airport
15.05.10
Travel retailer World Duty Free has celebrated the official opening of its new store at Belfast City airport. The 2,126sq ft multi-category shop is nearly three times larger than the Alpha Airport Shopping outlet it replaced and is part of the airport’s airside refurbishment programme. The company has also been granted a 10-year extension to its contract at Belfast City, which will now run until 2019.
The shop has a 372sq ft alcohol section - a completely new category at Belfast City - with a focus on Irish whiskey brands including premium items such as Jameson Rarest Vintage Reserve. In the fragrances category, new brands include Hermès, Chloé and Guerlain, and a self-service display of Swarovski products has been added to the jewellery category.
WDF director of retail operations Fred Creighton, said sales at the location have increased by 150% since the new store had its 'soft launch' on February 28. Staff numbers have also doubled to serve a growing customer base.
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